Real del Monte / CollectiveCrew

Art Direction, Branding, Typography
2016

Lettering for T-shirt design

Additional to the Collective Crew brand package (https://jlcoyotlm.myportfolio.com/collective-crew) that I designed, there's an additional design required besides the institutional elements. Because the whole activities will be happening in the magic town of Real del Monte, placed in the state of Hidalgo, Mexico, a special lettering design for a t-shirt edition was created, getting a fancy and cheerful design, recovering the picturesque and the greenery of Real del Monte in a playful lettering design, just going out the boundaries of the Collective Crew brand, but also linking it with some of its elements.

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