Designing a full graphics package for a big event like the World Cup for ESPN demands a lot of collaborating talented people. One of those parts is designing a logo with all the elements involved in it, like a typographic palette, colors and graphic style. Because the main presence in the broadcast, it takes much attention for getting an unique personality plus the brand of the ESPN network.
As a specialist on type and font design, I was on charge on the logo research and solution in the 2D stage. After a wide exploration and revisions (including some custom type explorations), the logo was accepted with a simple and tasty type selection and adaptations of Gotham, Tungsten and Blender.
You can see samples of the full project here with amazing work of the Prologue's full team involved. A really wonderful work as usual.
*Designed in Prologue Films.
You may also love
Art Direction, Graphic Design, Print Design,
Alzheimer, an everyone's problem
SOTA / FontAid
Logo reveal concept exploration
Graphic Design, Motion Graphics, Storyboarding,
Graphic Design, Digital Art, Print Design,
Main title credits concept
Graphic Design, Motion Graphics, Visual Effects,
Studio Canal / Silver Pictures
Custom font for Main title, End titles and End crawl for the movie Ninja Assassin
Graphic Design, Motion Graphics, Typography,
Per aspera ad astra
Tatto design and Print
Graphic Design, Calligraphy, Typography,
Advertising, Branding, Graphic Design,
Hunger is me
Art Direction, Branding, Graphic Design,
Re-design for the mexican magazine 'Cinemanía'
Editorial Design, Graphic Design, Print Design,