MasterClass

Art Direction, Branding, Typography
Cerberus Productions
2014

Logo Design

A logo design for a mentorship courses requested by the Cerberus Productions team in Puebla, México. The main target about the logo is having a simple, modern and sophisticated looking, just as the module courses would be have. So I developed a design centered on the "+" sign as the T and as a meaning element of getting extra knowledge, making a custom type for this logo. Every letter complements each other in a integrated type connections, traced as symmetric letters in a light stroke but also having an asymmetrical body logo, just as an implicit meaning of each module of the mentorship.
The final version is a typographic design, but also additional elements as the plus sign can be used as a tile or an icon, and another compact version for another complementary uses.
Besides the typographic research, I made an uppercase custom font as part of the exploration, which is not part of the final elements to use.

You may also love

2016
Godzilla
Opening title credits & Main title exploration
Motion Graphics, Storyboarding, Typography
2011
Attitude is my language
Design for tees is one of my favorite activities in my free time.
Illustration, Design
2012
Dream House
Main Title credits design concept
Graphic Design, Motion Graphics, Typography
2013
Masters of Sex
Opening titles concept
Graphic Design, Motion Graphics, Typography
Showtime
2015
Child Suicide
Poster design
Art Direction, Graphic Design, Illustration
Suicidio Infantil campaign
2014
Fontaid Dingbats
Dingbats design
Typography
SOTA / FontAid
2012
The Hills Run Red
Main Title credits
Graphic Design, Motion Graphics, Typography
2012
Moenia. CD art & Covers
Moenia. CD art & Covers
Editorial Design, Graphic Design, Packaging
2014
Xmas 2014
Design and custom type design
Illustration, Print Design, Typography
Personal Greeting Cards package 2014
2012
The Walking Dead
Opening design concepts
Graphic Design, Motion Graphics, Typography
Back to Top